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Tile culture can broadly include the culture of ceramic tile producers (corporate culture, including brand culture and product culture) and ceramic tile consumption culture.
Tile brand culture and product culture are part of the ceramic tile culture. From the perspective of corporate and brand promotion, brand culture and product culture are the specific existence of corporate culture. Corporate culture is the total cultural potential of the whole enterprise. Brand culture and product culture are the implementation of corporate culture in specific aspects.
The successful creation of brand culture can form a mutual separation between different brands, strengthen brand personality, avoid brand homogenization, and facilitate the development of the brand. The successful creation of the same product culture can also form a mutual separation between different products, strengthen product personality, avoid product homogenization, and facilitate product promotion and sales.