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On the demand side, with the advent of consumer upgrades and the brand era, consumers in the future will trust brands more. The survey found that with the 80s and 90s, it has gradually become the main consumer group. At home, etc., they are more concerned with brand, quality and environmental protection standards. Secondly, for ordinary people, tiles belong to ultra-low-frequency consumer products. The understanding of this category is often only known through advertising, word-of-mouth, etc. It is limited to a few well-known brands, and it is only necessary to pay attention to the purchase.
This consumption model in turn undermined the development of big brands, as well as Dongpeng, Marco Polo, Nobel and other brands that are well-known to the general public can better form the Matthew effect to seize the market. For consumers who are keen on the brand, small-brand manufacturers can only compete on price.
On the other hand, China's entire tile market has a huge demand. The rigid demand is up to several billion square meters each year. This includes tooling, home improvement, and municipalities. Tile sales channels often use distribution agents. Even in the case of big brands selling well, small brands can rely on the advantages of relationships, prices, and channels to gain their own market share. However, consumption upgrades and branding are still the trend. The influence of brands on people's consumption will continue to increase.