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On June 24, 2018, Wang Jiaping, president of the European Group, which specializes in imported ceramic tiles, announced the launch of the national brand chain strategy. In the next three years, the chain stores of CasaItaliana, MYHOME Minghe Geely and HM-EURO will be opened to 400 stores. , comprehensive coverage of domestic first- and second-tier cities. The total market of the ceramic tile industry is as high as 200 billion yuan, but the total consumption of imported ceramic tiles is less than 1 billion yuan, and the market share is less than 0.5%. The action of home Europe means that the single brand model of imported ceramic tiles in the past is already the end of the strong, the business model may crack the bottleneck of the development of imported ceramic tiles.