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Archaize brick in China in the international market prices only Italy, Spain, the production of similar products of 1/3 ~ 1/4 even lower, this is mainly due to we don't have the famous brand, we lack of independent innovation of brick, archaize brick and other industrial products as there is a value curve, the so-called smile curve, as if by a man on the face of two eyes and a mouth of curve, we can compare two eyes, innovation and brand, compared the mouth to the product production and processing, it eats in spit out products, raw materials, energy and water more than the former accounts for 80% of the market value of the products, Production and processing add up to less than 20% or even less than 10%. Therefore, it is necessary to change the concept and put innovation (including design innovation and technological innovation) and famous brand (independent brand rather than brand) in the first place.